Now that you have a mobile version for Mygazines' digital editions, all you have to do now is promote it and start increasing your market reach. 

In North America, mobile content usage is growing rapidly, while in Europe, almost 48% of people are already accessing content on their phones or tablet devices. So there's plenty of market for mobile reading.

Here's are some tips to promote and increase your mobile readership:

• Remember that you can enter the same URL to access a digital edition from a mobile device (iPhone, Android phones, iPad, iPod Touch, Blackberry Storm...).
• Use your existing e-mail campaigns to inform and remind readers about the mobile reading interface. Once a considerable group of people see the benefit and adopts Mygazines Mobile, the job will become easier. Embed the URL in the email's body text but also share a specific visible link in case someone wants to see or remember it.

• Share shorter versions of your title link. Mygazines' URLs for digital editions are very simple (e.g. http://www.mygazines.com/title/2167) but they can be even shorter, more customized and easier to remember. Just shorten it (using sites such as http://tinyurl.com)  and readers will always be able to enter the same short link to read your latest issue (e.g. http://tinyurl.com/relevantmag).
• In case your publication has a website, you can always place a banner to let people know about the mobile interface.
• You can also plan and implement more complex strategies, with promotional offers, Google Ads or other specific tactics.

Mygazines Mobile, our universal interface for reading digital editions on-the-go, attracted attention from some of the most influential and specialized media outlets. All experts seemed to be particularly impressed by the cross-platform and multi-device capabilities.

Here is what they had to say:

"Moving toward platforms that target all mobile devices and e-readers without requiring additional work from the publisher will be the focus for 2010 (...) Mygazines Mobile runs off any mobile browser and is offered without additional charge."
-Matt Kinsman, FOLIO

"(Mygazines) has made its collection accessible across all mobile platforms in a digital interface that is more accessible and user-friendly for e-readers than a mobile app."
-MediaInCanada

"(Mygazines Mobile) gives hope that magazines aren't "dying" so much as being reincarnated in a new format." -Alex Alvarez, Mediabistro.com

"Everyone in the media world, it seems is obsessed with the future of magazines in an online world. Yorkville-based Mygazines thinks they have at least part of that problem figured out (...) (Mygazines) announced the launch of an interface for mobile devices - the same system will work for all major handheld gadgets, including the iPhone and Google Android."
-YongeStreetMedia

"We can expect Mygazines' approach to become quite successful within the online publishing arena and to be followed by others (...) The Universal Mobile Interface approach should be carefully considered as an alternative to apps."
-Martin Vendel, Universal Mobile Interface Blog

"(Mygazines) offers publishers a digital tool for reducing distribution costs and delivers thousands of publications to more than 200 countries worldwide."
-Chris Harnick, Mobile Marketer

"First up, this isn’t actually an app. The new Mygazines Mobile portal is simply a simpler interface for browsing the site’s magazine content, one that’s “device independent” thanks to operating within the one thing all modern smartphones have in common: a web browser."
-EUROdroid

"It is a fairly nice looking web app, with smooth scrolling, a useful "text only" article view, and easy access to emailing articles, posting them to social bookmark sites..." -TheLewisFour

Yahoo Finance, BrockNews, TD Ameritrade, ITechwire,  TMCNet and Forbes also echoed Mygazines' big launch, including dozens of positive mentions on social media sites like Twitter and Facebook.

The text-only function - - lets your readers load only the text on the current page and increases the usability of reading fine print on mobile devices. Our system even lets you enhance that text  - separate articles, include upper/lower caps to differentiate elements, modify details. This is how you do it.

1) Go to your account and click on the    button besides the issue whose textual content you wish to modify. Then click on  .

2) On the 'Manage articles' section, view the list of articles for that issue, pick the one you wish to edit and click on its    button.

3) A new window will pop-up. The textual content will load on edit mode and you'll be able to modify it.

4) When you finish, click on     and the text will be displayed on multiple mobile devices just as you expect.

We're really excited to introduce to you our brand new Mygazines Mobile - a universal mobile-device interface for your digital editions.

It's not an App, instead it uses a mobile device's web browser making it instantly available across many devices with no need to install anything!

Check out the overview here: http://www.mygazines.com/tour/mobile

as well as a video tutorial here: http://www.youtube.com/watch?v=xCs9p4CUxvc