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Knowledge base / Announcements

Search Engine Optimization Improvements

Yoav Schwartz Jan 08

We've just released a couple of new settings that will improve how search engines find and rank your content.

 

1. Add a description for your title: You'll find this under "Appearance / Flipbook Options" when creating or editing your title.

By adding a description, you'll let search engines know what your content is all about.  We'll also use this description in the future through the system, including the newsstand (if your issues are listed there)

2. Add keywords for you title: You'll find this right below the new "description" field when adding or editing your title.

Keywords further help search engines know what topic your title's issues cover. Try to keep your keywords between 10-15 most important words that describe your content, and avoid duplicating words or phrases.


3. Every word in your publication is now indexable by search engines!

Even if your publication requires login, search-engines-only will still have access to the words in your publication so that they can let searchers know their search phrase is available in your publication. Not only will search engines (like Google, Yahoo and Bing) know that search phrases exist, they'll know exactly which page those terms are found on and will link accordingly.  Search engines will see your publication as a reference manual broken down by Article and page. There's no action on your part required for this to take affect.

So, what should you do now? Log in to your account and update the new Description and Keywords fields for each of your Titles!


Let us know if you have any questions by commenting to this post.

 

Minor Interface Change:

p.s. we also modified the interface slightly when managing your titles - the title options and preferences are now hidden by default until you click "view title settings..." - this is to allow for expansion as we add more title options and to more easily navigate to the issues list after selecting a title.

 
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