Mygazines' third Webinar dealt with one of the most important subjects to publishers and content producers in 2010: mobile publishing. How do we go about posting content on mobile devices? Native Apps Vs. Web Apps, which model guarantees revenue for the long run?

Our speakers were provided with insight on having an effective mobile publishing strategy. Matt Kinsman, Executive Editor of Folio: Magazine, touched on trends and best practices and gave his opinion about the different aspects of mobile publishing. Nathan Virtue and Jose Sanchez, both experts in the Mygazines platform, showcased the tools that Mygazines offers for optimizing and delivering digital content to targeted audiences, wherever they are.

If you missed it, don't worry. Here's the Webinar's recording and a link to the presentation slides:

Slides:

Questions/Answers from Webinar:

Q: what about subscription-only access on mobile?

A: Subscription protected publications can be accessed the same way on mobile devices(iPhone, iPad, Android, Blackberry) as they are viewed on desktop/laptop computers.

Q: Can archived issues be viewed now as spreads on ipad with videos able to be viewed? i have a droid x and my book appears as single pages.

A: Yes!  All issues will now show as a two page spread on an iPAD in landscape position AND any FLV video embedded in your publication will be converted to a MOV file for view on iPAD.  Other mobile devices such as android show in single page mode due to the small size of the screen. 

Q: Is there anyway to edit the text within the mygazine cms to address some of the formatting issues our magazine designs may cause in the pdf layout.

A: You can edit the search-able text content using the mygazines content management system but not the layout or the way that text is displayed.  Mygazines does however have a page replacement tool if there are concerns about the layout where you can replace up to 30% of the total pages of your publication with a reformatted page.

Q: Do we need to create a separate pdf for our mobile audience?

A: No, it is not required to create a separate PDF for mobile audiences.  Once you upload your PDF, it will be viewable on most mobile devices(iPhone, iPAD,Android,Blackberry) in addition to desktops/laptops.

MORE ANSWERS TO COME!