Below is a breakdown of how the Geo Location Campaigns work and how you can leverage the power of geo targeting with your publications.

What is Geo Location Targeting?

Geo Location refers to the physical location of the visitor based on their IP Address. With Geo Location Campaigns, you can serve different publications to different geographically located visitors. As an example, you can serve publication “a” to visitors in New York and publication “b” to visitors in Los Angeles. For each campaign, you will be given one unique link that, once clicked on, will do all the work of figuring out your visitors’ location and serve up the correct content. This means you can market one link, but serve up hundreds of different publications across the globe based on your campaign settings.

Accessing the Geo Location Section

• Go to the manage titles screen and click on the Geo Location tab.

      

• From this screen you can manage your already created campaigns, or create a new one.  We are going to start with creating a new campaign.

      

Each GeoLocation campaign will result in a link (eg http://www.mygazines.com/loc/##). When this link is clicked, mygazines will determine where that user is located in the world, and deliver the publication based on your Geo Location campaign setup.

The first step is to name your campaign with a descriptive title so that you can easily identify it later on. The next fields are essentially your first entry in the campaign. Each entry is comprised of 2 basic parts:

1. The publication: here you can select either a specific Issue, or a Title. If no Issue is selected, it is essentially the same as choosing a Title link (the most recently published Issue within the Title will display.  Note that you can choose any title and/or issue in your account.
2. The location in which this publication will display. This can be as broad as a continent, or as targeted as a major city. The "default" option should be used as a fallback for visitors that don’t meet any of your specified locations.

Once you create your first entry, you will be able to continuously add entries to your new campaign. You can add as many entries as you like.

The system will always fall back to the most relevant specified location. For example, if you set New York City, New York to display publication 'a', and all of New York State to display publication 'b', a visitor in Manhattan will see publication 'a', while a visitor in Buffalo will see publication 'b'.

How is Location Determined:

The system uses a consistently updated IP Address table to determine a visitor’s location with approximately 98% accuracy (industry standard). In the event that we cannot determine the location of the user, if a 'default' entry is present, this publication will be displayed. If 'default' is not present, a 'not found' error page will display instead. It’s up to you if you wish to ensure that ALL visitors view a publication or not.

Examples of Use:

• Example 1: different language documents for different counties
  If you have multiple Issues within a Title that are all the same annual report in different languages, you can setup a campaign to serve, for example, the French Issue to visitors from France, the Spanish Issue to visitors from Spain, etc. In this example you could set the English Issue as the default.
• Example 2: different ad campaigns targeted to audience
  Image a monthly magazine whereby all ads must be geographically targeted. In this instance, for each location a duplicate Title would exist with the same Issues, with only the advertisements being targeted to different cities within the United States. Therefore, if there were 3 localized issues each month for East, West and Central this Geo Location could have entries for every major city in the United States serving up 1 of 3 of the localized Titles. Although this would mean hundreds of entries, because each entry would point to a Title and not Issue, this campaign would only need to be setup once, and the Geo Link produced would continue to serve up the correct content month after month.

1. A user in Toronto(City) will view publication GeoTarget-1
2. A user in Ottawa(Ontario) will view publication GeoTarget-2
3. A user in Vancouver(Canada) will view publication GeoTarget-3
4. A user in Dallas(North America) will view publication GeoTarget-4
5. A user in London, UK(City) will view publication GeoTarget-5
6. A user in Manchester(United Kingdom) will view publication GeoTarget-6
7. A user in Rome(Europe) will view publication GeoTarget-7
8. A user in Tokyo(default, not specifically targeted) will view publication GeoTarget-8

In conclusion, Geo Targeting is an extremely powerful tool for targeting specific content to your audience.