Now that you have a mobile version for Mygazines' digital editions, all you have to do now is promote it and start increasing your market reach. 

In North America, mobile content usage is growing rapidly, while in Europe, almost 48% of people are already accessing content on their phones or tablet devices. So there's plenty of market for mobile reading.

Here's are some tips to promote and increase your mobile readership:

• Remember that you can enter the same URL to access a digital edition from a mobile device (iPhone, Android phones, iPad, iPod Touch, Blackberry Storm...).
• Use your existing e-mail campaigns to inform and remind readers about the mobile reading interface. Once a considerable group of people see the benefit and adopts Mygazines Mobile, the job will become easier. Embed the URL in the email's body text but also share a specific visible link in case someone wants to see or remember it.

            

• Share shorter versions of your title link. Mygazines' URLs for digital editions are very simple (e.g. http://www.mygazines.com/title/2167) but they can be even shorter, more customized and easier to remember. Just shorten it (using sites such as http://tinyurl.com)  and readers will always be able to enter the same short link to read your latest issue (e.g. http://tinyurl.com/relevantmag).
• In case your publication has a website, you can always place a banner to let people know about the mobile interface.
• You can also plan and implement more complex strategies, with promotional offers, Google Ads or other specific tactics.